Project Examples
Our Sprint Situational Audit™ often reveals critical opportunities that demand immediate action. Through two focused half-day sessions, we help your leadership team identify these key priorities and create a clear roadmap for execution. This collaborative process naturally evolves into targeted projects…here are some examples from past assignments:
1. Accelerating eCommerce Growth
Unlock the full potential of your digital sales channels with a tailored eCommerce strategy designed to drive revenue and enhance customer experience. From optimizing product pages to refining logistics and fulfillment, I help brands increase conversion rates and scale their online business.
PROVEN IMPACT: I’ve led the transformation of eCommerce businesses, growing online sales from 25% to over 80% of revenue, all while increasing margins and driving exponential growth.
2. Strategic Product Development & Go-to-Market Execution
Whether launching a new product or refining an existing line, I provide end-to-end guidance on product development, branding, pricing strategies, and market positioning. I’ll help you align your products with market trends and build a powerful go-to-market strategy that maximizes reach and impact.
PROVEN IMPACT: With over two decades of experience, I’ve successfully guided brands through the product development lifecycle, securing millions in additional revenue and boosting market share.
3. Optimizing Digital Marketing & Merchandising
Drive measurable results with data-driven marketing strategies and refined merchandising practices. From SEO and paid search to social media and omnichannel campaigns, I’ll build and execute a comprehensive digital marketing plan designed to boost visibility, engagement, and sales.
PROVEN IMPACT: I’ve helped brands like Amazon, Wayfair, and Target transform their merchandising and marketing efforts, resulting in increased conversions, higher rankings, and sustainable growth.
4. Building & Leading High-Performance Marketing Teams
A great marketing strategy is only as good as the team behind it. I work with organizations to build, develop, and mentor high-performance marketing teams, creating a culture of collaboration, transparency, and results-driven execution.
PROVEN IMPACT: My leadership experience has consistently turned underperforming teams into top-tier performers, driving growth and fostering long-term success.
5. Leveraging MarTech & Data for Smarter Decisions
I implement the latest marketing technology (MarTech) platforms to streamline operations, automate key processes, and provide actionable insights that drive smarter decision-making. Whether it's integrating PIM/DAM systems or optimizing analytics, I’ll help you harness the power of data.
PROVEN IMPACT: By successfully integrating MarTech platforms like Salsify and Syndigo, I’ve enabled companies to make data-driven decisions that improve efficiency and drive significant growth.
6. Navigational Brand Audit™
Our Navigational Brand Audit™ process uncovers the core elements that define your brand - its promise, values, how customers perceive it, and what sets it apart. But we don't stop there. We also examine how well your brand supports your business goals and where it stands against the competition.
This holistic assessment pinpoints your brand's strengths, weaknesses, and opportunities for growth. Armed with these insights, we collaborate with you to craft a strategic roadmap that drives greater customer engagement, loyalty, and business results.
PROVEN IMPACT:
By conducting in-depth Navigational Brand Audits, we've helped clients gain clarity on their brand positioning, uncover untapped growth opportunities, and develop strategic plans that measurably improve brand equity and business performance. Whether you're a B2B or B2C brand, our Navigational Brand Audit provides the clarity and direction you need to take your brand to new heights.