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What is a Fractional CMO?

After more than 30 years in marketing, I transitioned into a role as a Fractional CMO, partnering with small to mid-sized businesses to help them grow and thrive.

The “CMO” Part

You probably know this already, but just to be clear, CMO stands for Chief Marketing Officer. A CMO leads all aspects of a company’s marketing strategy and execution. I’ll dive into the specifics in a bit, but essentially, it’s about building the brand, driving growth, and aligning marketing with the company’s big-picture goals.

The “Fractional” Part

Now, for the “fractional” part—this simply means I’m not full-time. As a Fractional CMO, I act as a marketing leader on a part-time or project basis. I work with multiple companies, dedicating time based on their needs—whether that’s a few hours a week or a few days a week. This setup provides flexibility and allows businesses to get top-tier CMO expertise without the full-time cost.

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What Fractional CMO's Do

Fractional CMOs like myself help businesses in several key ways:

  • Crafting a marketing strategy that aligns with the company’s overall business plan.

  • Building and refining marketing funnels that drive customer acquisition and growth.

  • Developing actionable marketing plans tailored to achieve specific business goals.

  • Setting realistic and achievable growth targets for business leaders.

  • Overseeing marketing activities to ensure everything stays on track and goals are met.

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Additionally, we facilitate important conversations around:

  • Understanding customer needs and preferences.

  • Analyzing competitors and staying ahead of market trends.

  • Gaining insights into the broader market, helping businesses stay competitive.

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At a high level, my role involves defining goals, creating strategy, driving execution, and ultimately helping businesses grow their revenue. I also work closely with leadership teams, offering insights that help shape the company’s overall strategy.

My Specialties as a Fractional CMO

Beyond the core responsibilities, I bring a few specific areas of expertise to the table:

  • Omnichannel Strategy 

  • Product Segmentation and Management

  • Channel Management 

  • Margin Improvement Analysis

  • Pricing Protocol Development

  • White Label and Branding

  • Customer Development Coaching & Training

  • Marketing Research

  • Marketing Agency Oversight

  • Content Marketing Strategy & Planning

  • Packaging and In-Store Merchandising

  • Licensing

  • Bridging the gap between marketing and sales

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There’s more, but you get the idea!

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